Professional Staging helps show the scale of rooms, helps people visualize how a room could be furnished, highlights the selling features, and distracts or minimizes the viewer’s focus on minor maintenance issues (paint scuffs & chips, flooring scratches & stains, etc). Done right staging encourages an easy flow throughout the home, provides enough decoration to feel lived in without the stress of or distraction of personal clutter, and has area vignettes that trigger emotional ques such as the welcoming living room, the relaxing bathroom retreat, the cozy tv room, spacious chef’s kitchen, romantic dinners in the dining room, the perfect garage for the car guy, etc… When people buy a home, they are buying the lifestyle that they want – not number of rooms, bathrooms, and parking spaces. We bring in both rental furniture and items that we have in my storehouse for vacant homes.
To the right are some Blue Team listed & sold vacant homes with before & after photos that illustrate these concepts.
A photo of the entry into this small rambler. Hard to get a sense of the size of the space and what furniture might fit in it. Your eye focuses on the reflections and poor view through the window, not particularly inviting.
New, cozy furniture staged to show a welcoming living room. Professional photography shows how light & bright the room is and you can see the nice landscaping through the window.
Another view of the living room - your eye focuses on the cable management cord for hanging a TV. Still hard to see how large the room is and all you see is the power meter out the window.
Light, bright and welcoming. Plenty of space to sit and converse or watch TV. You can see a nice neighborhood out the window.
A bedroom - nice carpet, nicely trimmed windows and trim board. Hard to tell how big it is and each room looks the same - so you don't get a sense of how many rooms there are.
Room feels spacious - queen bed, room for side tables and an extra chair. Nice bedding and extra light makes it feel like a room you'd want to go to after a long day. Notice the nice view out the window.
This is a vacant bonus room/extra large bedroom. Hard to tell how large it is.
This is a huge basement room - Queen size bed, sitting area, space for a dresser and more. Contemporary colors multiple area rugs show space and light and potential of the room.
This seller moved out of this home it was emptied prior to sale. The old carpet was pulled up to reveal nice wood floors. Some basic repairs were made - but this was an as is/fixer sale.
New furniture and staging helps set the stage for how this home could look with some TLC. The pictures drew people to come and take a look and once they saw the home and neighborhood, they were willing to take on the work at the price offered to turn the home into their dream.
Professional photography means better lighting, wider photos that show more of the room, multiple exposures so you can see inside the room and through the windows, higher resolution photos for printing, and better angles then photos taken by the average broker.
Staging a lived in home is more than simple de-cluttering. It is about making sure every room in the home is shown in the best light possible. When a home is occupied while on the market, we utilize the sellers existing furniture and bring in items as needed. We recognize that you are living in the home and make sure you have easy access to what you need to be comfortable. We provide clear instructions on what to pack away before listing your home. We also give guidance as to what updates/maintenance work should be done prior to listing, if needed and if you have the budget, that will help you sell your home for a higher price.
View of the living room - with the normal assortment of toys and clutter that is typical in a lived in home.
Professional photography shows how light & bright the home is staging shows the crisp, cozy and organized room that you want to have.
Dining room - with everyday clutter.
Table is set for entertaining - you have been dreaming of more space so you can host the holiday gatherings. This picture sells the lifestlye.
A wonderful room but hard to really see it with the furniture arranged this way.
Wow - same stuff, just organized so you can see how large the room is, the wonderful tree'd view out all of the windows, and the vaulted ceiling. Also - since we just moved things - the child that lives there is minimally disrupted during the home sale.
Standard dining area in a smaller split-level home. Feels cramped and dark.
Fresh paint, lighter curtains, table is set for dinner. View of a great deck & backyard.
Solid kitchen, needs updating.
Kitchen still needs updating but it has good lighting, plenty of cabinet space and a floorplan that you can work with - worth coming to take a look.
Living Room - with 2 large shelving units for of a collection of glass. Living rooms fills small, cramped, and who wants to risk brining their small children around so many breakables to tour the home.
Bookshelves moved into another room that was vacant to give it depth. Fresh paint, lighter curtain panels, and wide photo shows how spacious & light the room is. Bird cage is still in room (because the home is lived in) but it is tucked away versus making the room feel small.